The Phoenix Partnership was appointed to compile and manage the A-list guestlist for the grand opening of One&Only Cape Town in 2009. We were subsequently appointed to co-ordinate and manage all media relations in support of the red carpet opening. Our delivery extended to facilitating the local and international media and the many high-profile international celebrities that attended the red carpet event.
Our extensive media coverage profiled, among others, the VIPs and actors in attendance, including Robert de Niro, Clint Eastwood, Matt Damon, Mariah Carey, Sharon Stone, celebrity chefs Gordon Ramsay and Nobuyuki ‘Nobu’ Matsuhisa and Sol Kerzner himself.
Post launch, we were tasked with establishing the brands of the exclusive One&Only restaurants and bars and with profiling spokespeople, visiting celebrities and high-profile events at the resort which we undertook for the first two years of operation.