The Centre for Environmental Rights is a non-profit environmental rights law clinic that helps communities defend their right to a healthy environment. It does this by advocating and litigating for transparency, accountability and compliance with environmental laws. We have been supporting this progressive team with communications solutions since June 2015, including facilitating their development of a brand narrative matrix and elevator pitch – by means of a positioning workshop – as well as through media sensitisation training and ongoing proactive and reactive media relations. This included the media launch of their seminal “Full Disclosure” report, which revealed that many prominent South African companies not only frequently fail to comply with environmental laws, but also often fail to disclose those non-compliances to shareholders.