We have been the agency of record for the Petousis family hotels – The Vineyard, Oude Werf and the Townhouse – since 2010.
At an overarching level we champion the responsible tourism credentials so proudly upheld by all three properties. We also deliver highly tailored, individual campaigns to build awareness and evoke the unique propositions and key differentiators of each distinct hotel brand.
Carefully directed social media projects have included blogger and influencer campaigns, as well as event coverage and daily social media posts. Content generation includes website copy, advertorials, emailers, signage, in-room collateral, and Tripadvisor responses. Traditional media channels are also utilised to reach the hotels’ respective audiences.
We are intricately involved in crisis management for the group. For example, we worked together with the executive to construct and publicise the hotels’ market-leading, much-imitated responses to the severe drought in the Western Cape.