The Centre for Environmental Rights is a non-profit environmental rights law clinic that helps communities defend their right to a healthy environment. It does this by advocating and litigating for transparency, accountability and compliance with environmental laws. We supported this progressive team with communications solutions, including facilitating their development of a brand narrative matrix and elevator pitch by means of a positioning workshop, as well as through media sensitisation training and ongoing proactive and reactive media relations. This included the media launch of their seminal “Full Disclosure” report, which revealed that many prominent South African companies not only frequently fail to comply with environmental laws, but also often fail to disclose those non-compliances to shareholders.
Accelerate Cape Town was established in 2007 to help fast track sustainable, inclusive economic growth in the Cape Town region. A private sector-led business leadership organisation, it counts more than 40 of South Africa’s most influential corporates among its members.
We worked with Accelerate Cape Town, establishing its first CEO, Guy Lundy, as a Cape Town thought leader. From as early as 2010, social media formed part of our campaign.
In 2012 we helped to introduce Accelerate Cape Town’s current CEO, Chris Whelan, to the market and successfully established his media profile in his first year. Our work with this dynamic team involved furthering its thought leadership positions, amplifying its advocacy and communicating the outcomes of its many interventions directed at stimulating sustainable economic growth.
The Phoenix Partnership managed the pre-launch and launch communications of the Cape Town International Convention Centre (CTICC) from the project’s inception in 2000. During the 18-month construction phase, we worked closely with CTICC leadership, City and Provincial governments, tourism stakeholders and the media as we deployed an impactful education campaign focused on business tourism. The CTICC’s launch in 2003 involved extensive media management, the development of a crisis communications plan and the management of presidential protocol for the official launch event hosted for 7,000 VIP guests.
In 2012 we were reappointed to manage communications in support of the CTICC’s expansion project, which included an element of proactive reputation management. In 2013 we were again called upon to assist the CTICC’s internal communications team with media relations in support of the CTICC’s 10th birthday celebration. And since 2018 we have been providing content services to the CTICC in the form of media releases, advertorials, the CEO’s speeches, profiling of the CEO via social media, annual reports and other documentation editing, proof-reading and formatting, as well as reputation- and crisis-management advice.